Since the internet world has greatly expanded, you can pretty much do anything you want to do in it; even marketing the heavy equipment you are no longer using and maybe earn a few extras from it. Since there are so many platforms used to market your equipment, you may also start wondering which one to trust.
But why not build your own website? As mentioned, you can do find anything in the net and there are hosts who can give you free website for free. When you have already encountered these sites, the only problem left is to market your equipment.
Axis Capital Group, a Singaporean-based company which sells and rents capital equipment and which had also expanded to Jakarta, Indonesia, has the following tips for fellow aspiring marketers:
1. Online Presence is Important
Depending on your background, you may have a unique motivation for getting up and running online. If you’re starting from scratch, you’ll want to figure out what kind of machinery you want to sell first. Or, maybe you want to run an exchange for new and used equipment. Some of you already have construction equipment businesses and just want to start selling online. Just make sure you don’t get involved with scam if you choose to market you equipment to some crappy site.
2. Expand Your Network
Build bridges and don’t burn it. You’ll never know when you will be crossing it again.
Going on seminars and meeting people or having a cup of coffee with some marketers or merely reviewing marketing tactics of the people who are already into the business for a long time may help you. Knowing the right people can lead to inside information and possibly provide a shot at a project before it goes out to bid. Meeting and getting to know the decision-makers in your area will help you find out about upcoming projects well in advance. Don’t hesitate to reach out and ask questions or take someone to lunch to get to know them better. Know how they have set-up their online brand and learn from it.
3. Content is King
You may be wondering why you have to do all these efforts when you are merely marketing your business. In all fairness, marketing says it all about the thing you are selling so it’s better to know all of these.
When you are building your online presence, make sure your content is good as this will be your front when dealing with people. Catchy is what they are all looking for.