Since the internet world has greatly expanded, you can pretty much do anything you want to do in it; even marketing the heavy equipment you are no longer using and maybe earn a few extras from it. Since there are so many platforms used to market your equipment, you may also start wondering which one to trust.
But why not build your own website? As mentioned, you can do find anything in the net and there are hosts who can give you free website for free. When you have already encountered these sites, the only problem left is to market your equipment.
Axis Capital Group, a Singaporean-based company which sells and rents capital equipment and which had also expanded to Jakarta, Indonesia, has the following tips for fellow aspiring marketers:
1. Online Presence is Important
Depending on your background, you may have a unique motivation for getting up and running online. If you’re starting from scratch, you’ll want to figure out what kind of machinery you want to sell first. Or, maybe you want to run an exchange for new and used equipment. Some of you already have construction equipment businesses and just want to start selling online. Just make sure you don’t get involved with scam if you choose to market you equipment to some crappy site.
2. Expand Your Network
Build bridges and don’t burn it. You’ll never know when you will be crossing it again.
Going on seminars and meeting people or having a cup of coffee with some marketers or merely reviewing marketing tactics of the people who are already into the business for a long time may help you. Knowing the right people can lead to inside information and possibly provide a shot at a project before it goes out to bid. Meeting and getting to know the decision-makers in your area will help you find out about upcoming projects well in advance. Don’t hesitate to reach out and ask questions or take someone to lunch to get to know them better. Know how they have set-up their online brand and learn from it.
3. Content is King
You may be wondering why you have to do all these efforts when you are merely marketing your business. In all fairness, marketing says it all about the thing you are selling so it’s better to know all of these.
When you are building your online presence, make sure your content is good as this will be your front when dealing with people. Catchy is what they are all looking for.
Infrastructure in Jakarta, Indonesia is fast thriving as foreign and local manufacturers and businesses visit and emerge in the country for growth and development. What was once avoided to reduce scams and foreign fraudulent strategies is now encouraged. Needing some $450 billion spent on Indonesia's infrastructure by 2019, new President Joko Widodo has ordered ministers to give private investors first pick of money-making projects rather than let state agencies grab them as they usually do.
Widodo will have to change entrenched attitudes at government ministries and state-owned enterprises, which have a vested interest in keeping the best projects for themselves.
The government's contracting agencies got first choice of which airports, railways, toll-roads and other pieces of infrastructure to build. The ones they didn't want were offered to the private sector.
From now on, Widodo has told ministers in his minority coalition the most bankable projects should be financed by private firms.
Widodo, who took office in October, wants economic growth of 7 percent. But there are glaring infrastructure bottlenecks even with growth running a five-year low of 5 percent.
By itself offering investor projects that are more attractive won't reverse nearly two decades of neglect since the Asian crisis. Stifling bureaucracy, corruption, price controls and problems freeing up land have all hampered investment.
Clogged roads and creaking, patchy railways mean producers struggle to get goods to market. Ships wait for days to dock at the archipelago's congested ports. And each year the country must add 7,000 megawatts of power - equivalent to about 10 medium-sized power plants - just to keep the lights on.
It is hard to see how the government will raise enough money unless it borrows more - something it's been reluctant to do since the Asian crisis.
State-owned firms can provide about a fifth of the funding and private capital will be needed to cover the rest - about $140 billion. Private companies revolving in the field of construction like Axis Capital Group are also foreseen to extend a big help in the ideal.
The private sector aims to boost its involvement in government infrastructure projects with financing contributions expected to reach up to 40 percent of total investment needed for such projects in five years.
Based on Widodo's track record as Jakarta's governor, investors are confident that the new president will remove red-tape and make it simpler to get land. But this won't be enough if the projects themselves aren't viable.
Much of the infrastructure Widodo wants to build is slated for remote places where demand is still developing.